
Craft your PITCH DECK the right way!
Helping startup founders prepare “investor-ready” pitch decks & present their ideas live with confidence and defensibility.
Step-by-step guidance for startup founders to craft a winning pitch
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Personalised 1-to-1 support to founders, getting them 'pitch ready'
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Harness the power of storytelling in your presentation
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Transform fragmented ideas into a clear, concise and impactful pitch
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Why Choose Us?
“The conversation that we had was absolutely mind-blowing. The research that we put together into the market analysis...and the general story around it. That was an extremely insightful, interesting journey.”
— Dorian Trevisan Founder of Via Technology
Step-by-step Guidance
Experience 1-to-1 coaching to present your startup as an irresistible investment opportunity.
With a vast experience in startups, business development and investor pitching I know how confusing and challenging it can be for first time founders to pitch investors and raise seed funding.
Guidance that shapes your startup's value, highlights problem-solving prowess, dissects the market, and covers all that investors truly value.
Personalised 1-to-1 Support
Proven track record of helping founders secure million-dollar seed rounds.
Having coached founders across the globe, I specialise in preparing founders to pitch for their first major fundraise. Building a pitch deck is one thing, but understanding how to talk to investors and package your business as an investible opportunity is another and you'll need both.
I don't settle for cookie-cutter advice. My dedication to founders involves personalised guidance, crafting a unique path to make you "pitch perfect". From refining your narrative to honing your pitch deck, I ensure you captivate potential investors and leave a lasting mark.
Focus on Investor Interest
Cracking the code of investor interest.
Deciphering investor preferences is paramount. I help founders in refining their pitch, focusing on what truly counts. Instead of just listing features, I show you how to present an opportunity that captures investors' attention and engagement.
We’ll dive deep into market positioning, sculpting your investment opportunity's narrative and aligning the pitch deck accordingly. By putting the story at the forefront, your pitch will connect with investors and shine brightly in a crowded arena.
Want to craft a winning pitch?
“Life is crazy now, we got a lot of offers from investors, and we are able to be very selective of which offers we accept.”
— Sharon E. Kocziany, Founder of Sharonel Events
About Me
I provide step-by-step guidance and coaching for startup founders to craft a winning pitch. Let me help you set up for success with pitching and attracting the right investors.
With years of experience in startup pitching, I understand that a compelling pitch is more than a product explanation – it's about showcasing founder credibility and leaving a lasting impact. With an extensive background in startup work and business development, I founded Pitch That Startup, as a pitch coaching business during the pandemic.
The aim is to rescue brilliant ideas from obscurity by honing pitching skills, enabling founders to clearly present their vision and understand what investors truly care about.
Since then, I've worked with founders across the globe to help them craft professional pitches, build confidence, and expertly handle difficult Q&A sessions.
Join us on this transformative journey and unlock your true pitching potential. Get ready to stand out, make a difference, and leave a lasting impression.
Here’s What You’ll Learn
Be prepared & confident to deliver a 3-minute or 10-minute pitch.
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Build a winning pitch deck that does justice to your vision.
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Analyse the market in the right way to position your startup as an investible opportunity.
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Transform fragmented ideas into a clear, concise, and impactful pitch.
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Pitch deck as a visual aid to the story, not the other way around.
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Simplify complex messaging.
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Persuasive storytelling framework to capture hearts and minds.
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Among all the million and one things going on in your business, it's important to understand what to focus your presentation on in order to resonate with investors.
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Ready to learn how to attract investors?
Client Reviews
“I worked with Ben on the pitch deck of my startup, SHARONEL. I found him online, and the way he wrote about storytelling, raising funds for startups, and strategy I knew I needed his expertise.
He taught me a lot, I have to thank him, because without him I'd still be at the same spot where I didn't know where to start the whole fundraising process. Working with him was the light in a pitch black room. His professionalism is a game changer!”
Sharon E. Kocziany
Founder of Sharonel Events
“Being a technical guy who thinks in features, I really had a problem telling a story about why my startup Clubs Craft is the best place to manage your sports club. Ben was able to pick my brain and bend the mess I was trying to convey into a steady stream of ideas.
It took us a few weeks to craft something I am more than happy to show off to potential clients to get the conversation going.
If you are searching for someone who can help you tell your story to others, Ben is more than capable of doing it!”
Ivan Karacic
Founder of Clubs Craft
“I found Ben’s coaching super helpful because his way of working helped me to focus on the essence of my business proposal and become clear on whom I want to serve. The weekly homework and catch-ups really helped me to commit to my goals and deliver a finished pitch deck within 6 weeks.
The virtual sessions were super helpful and gave me the motivation I needed to power through. The sessions gave me a lot of clarity on my ideal clients and how to position my service. Ben’s honest feedback challenged me and I believe brought the best out in me.”
Lisa Kong
Founder of LIICHII

Rated 5/5 by clients
Empower Your Seed Round Success with an Impactful Pitch Deck!
How It Works
Start Your Journey
2-month program (Expedited timeframes on request).
Personalised Coaching
Weekly 1-to-1 coaching sessions through Zoom.
Pitch Refinement
Homework & messaging between calls.
Ace Your Pitch
Step-by-step guidance & coaching to prepare your investor pitch.